Why was it seemingly so desirable to avoid the term, life insurance? What is wrong with life

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Why was it seemingly so desirable to avoid the term, “life insurance”? What is wrong with life insurance?

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Marketing Mistakes And Successes

ISBN: 9780470169810

11th Edition

Authors: James F. Dartley

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Question Posted: Aug 18, 2012 04:20 AM

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Why was it seemingly so desirable to avoid the term, life insurance? What is wrong with life

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Many persons shy away from the idea of life insurance and the lack of personal r...View the full answer

Marketing Mistakes And Successes

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