Why were the respective strategies of General Motors and Swissair not challenged more effectively well before they
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Stakeholders
A person, group or organization that has interest or concern in an organization. Stakeholders can affect or be affected by the organization's actions, objectives and policies. Some examples of key stakeholders are creditors, directors, employees,...
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Essentials of Strategic Management
ISBN: 978-1260092271
1st edition
Authors: Martyn R Pitt, Dimitrios Koufopoulos
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