Why would a service organization choose to hire an accountant to perform a SAS 70 engagement and

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Why would a service organization choose to hire an accountant to perform a SAS 70 engagement and issue a report? Would the clients of the service organization (in other words, the user organizations) want the service organization to provide a SAS 70 report? Why or why not? What might the service organization consider when it contracts for a SAS 70 engagement to make the resulting report the most useful for user organizations and their auditors?

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