Why would customers knowingly buy counterfeit luxury brands?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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Question Posted: Dec 30, 2014 10:37 AM

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Would you knowingly buy counterfeit goods? Explain your answer.
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Why would customers knowingly buy counterfeit luxury brands?

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In todays recessionary environment consumers still aspire to enjoy the good life but they are f...View the full answer

Business in Action

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