Will the Uppsala Internationalization Model be useful or relevant in 30 years? What do you think?

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Global Marketing Contemporary Theory Practice and Cases

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Question Posted: Feb 26, 2016 04:40 AM

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Will the Uppsala Internationalization Model be useful or relevant in 30 years? What do you think?

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The internationalization theory is simplistic and was developed at a time when prior ...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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