Would a linear regression model of the advertising/sales relation be appropriate for forecasting the advertising levels at

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Would a linear regression model of the advertising/sales relation be appropriate for forecasting the advertising levels at which threshold or saturation effects become prevalent? Explain.

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Managerial Economics

ISBN: 978-0324588866

12th edition

Authors: Mark Hirschey

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Question Posted: Feb 13, 2015 09:50 AM

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Would a linear regression model of the advertising/sales relation be appropriate for forecasting the advertising levels at

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No a linear model of the advertisingsales relation is not appropriate f...View the full answer

Managerial Economics

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