Would a major shopping mall developer with experience all across Europe be a good strategic alliance partner

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Would a major shopping mall developer with experience all across Europe be a good strategic alliance partner for your fast-food chain’s first overseas expansion effort? Why or why not?

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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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Question Posted: Dec 30, 2014 10:34 AM

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Would a major shopping mall developer with experience all across Europe be a good strategic alliance partner

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Business in Action

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