You are in charge of analyzing five new product ideas and have been given the information shown in Table (1 = worst, 10 = best). Management has decided that criteria 2 and 3 are equally important and that criteria 1 and 4 are each four times as important as criterion 2. Only two new products can be introduced, and a product can be introduced only if its score exceeds 70 percent of the maximum possible total points. Which product ideas do you recommend?

Analysis of New ProductIdeas

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RATING Product Prodct Product Preduct Product PERFORMANCE CRITERION Compatibility with current manufacturing Expected return on investment (ROI) Compatibility with current workforce skills Unit profit margin 9