You are the product manager for Ralph Laurens Polo shirts. What specific information are you trying to

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You are the product manager for Ralph Lauren’s Polo shirts. What specific information are you trying to convey in the brand’s iconic polo pony logo? For example, what does the Polo brand say about quality, features, style relative to the Tommy Hilfiger or Lacoste brands?
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Marketing Management

ISBN: 978-0078028861

2nd edition

Authors: Greg Marshall, Mark Johnston

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