Question: You are working for International Delicacies, which has become successful selling unusual food and gift items through its mail order catalog. Most customers call the
You are working for International Delicacies, which has become successful selling unusual food and gift items through its mail order catalog. Most customers call the toll-free telephone number on the catalog, but some still send in orders by mail. Your manager, Jagdish Singh, wants to add an online store that will complement the company’s existing mail order and telephone sales channels. He wants you to lead the internal team for the project. Write a memo to Jagdish of about 500 words in which you outline the steps you will take to staff the internal team, make decisions about internal development vs. outsourcing, and choose a hosting service. Be sure to include an evaluation of whether an incubator or a fast venturing strategy might make sense for this project.
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