You have been retained by a manufacturer of major appliances to investigate the probable color preferences for

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You have been retained by a manufacturer of major appliances to investigate the probable color preferences for stoves and refrigerators in the coming year. What is the purpose of the research? Are there different purposes that might require different research approaches?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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