You recently were invited to a formal event at the home of the president of your university.

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You recently were invited to a formal event at the home of the president of your university. You decide such an event warrants a completely new outfit. Describe three social factors that might influence your purchase decision?

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Marketing

ISBN: 978-1259446290

5th edition

Authors: Dhruv Grewal, Michael Levy

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Question Posted: Feb 12, 2018 10:50 AM

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You recently were invited to a formal event at the home of the president of your university.

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