Your company is the largest private employer in your metropolitan area, and the 43,500 employees in your workforce have a tremendous impact on local traffic. A group of city and county transportation officials recently approached your CEO with a request to explore ways to reduce this impact. The CEO has assigned you the task of analyzing the workforce’s transportation habits and attitudes as a first step toward identifying potential solutions. He’s willing to consider anything from subsidized bus passes to company-owned shuttle buses to telecommuting, but the decision requires a thorough understanding of employee transportation needs. Case Tables 11.3 through 11.7 summarize data you collected in an employee survey. 

CASE TABLE 11.3 EMPLOYEE CARPOOL HABITS

Frequency of Use: Carpooling                     Portion of Workforce

Every day, every week …………………..                      10,138 (23%)

Certain days, every week …………………                     4,361 (10%)

Randomly …………………………………                                  983 (2%)

Never ……………………………………                               28,018 (64%)

CASE TABLE 11.4 USE OF PUBLIC TRANSPORTATION

Frequency of Use: Public Transportation              Portion of Workforce

Every day, every week …………………………..                            23,556 (54%)

Certain days, every week ………………………..                              2,029 (5%)

Randomly ………………………………………..                                    5,862 (13%)

Never …………………………………………….                                    12,053 (28%)

CASE TABLE 11.5 EFFECT OF POTENTIAL IMPROVEMENTS TO PUBLIC TRANSPORTATION

Which of the Following Would Encourage                 Portion of Respondent

You to Use Public Transportation More

Frequently (check all that apply)

Increased perception of safety ………………………….                      4,932 (28%)

Improved cleanliness ……………………………………                                 852 (5%)

Reduced commute times ……………………………….                          7,285 (41%)

Greater convenience: fewer transfers …………………..                  3,278 (18%)

Greater convenience: more stops ………………………..                     1,155 (6%)

Lower (or subsidized) fares 5,634 (31%)

Nothing could encourage me to take public transportation    8,294 (46%)

Your task 

Present the results of your survey in an informational report, using the data provided in the tables.