Your Expert (YE) produces and markets DVDs for sale to the business community. It hires well known business speakers to present new developments in their area of expertise in DVD format. The compensation paid to each speaker is individually negotiated. It always has a component based on the percentage of revenues from the sale of the DVD, but that percentage is not uniform across speakers. Moreover, some speakers negotiate separate fixed-dollar payments or multiple-DVD deals.
YE sells most DVDs as separate items. However, there is a growing trend for DVDs also to be sold as part of bundled packages. YE offered bundled packages of its three best-selling DVDs in 2015. Individual and bundled sales of these three DVDs for 2015 are:

Required
1. Allocate the bundled product revenues to the individual DVDs using the stand-alone revenue-allocation method (using selling prices as the weights).
2. Describe (without computations) an alternative method of allocating the bundled product revenue to that in requirement 1.

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Individual Sales Speaker Jeannett Smith Negotiating for Win-Win Mark Coyne Marketing for the Internet Laurie Daley Title Units Sold 25,000 17,000 8,000 Selling Price S150 120 130 Speaker Royalty 16 Electronic Commerce 19 Bundled Product Sales Titles in Bundle Negotiating for Win-WiMarketing for the Internet Negotiating for Win-WinElectronic Commerce Marketing for the Internet+Electronic Commerce Negotiating MarketingElectronic Commerce Units Sold 12,000 5,000 4,000 11,000 Selling Price S210 220 190 280