You're the manager of global opportunities for a U.S. manufacturer, who is considering expanding sales into Asia. Your market research has identified the market potential in Malaysia, Philippines, and Singapore as described next:

The product sells for $10 and has unit costs of $8. If you can enter only one market, and the cost of entering the market, (regardless of which market you select) is $250,000, should you enter one of these markets? If so, which one? If you enter, what is your expected profit?

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Success Level Big Mediocre Failure Malaysia Probability Units 0.3 1,200,000 600,000 0.3 0.4 0 Philippines 0.3 0.5 0.2 Probability Units 1,000,000 320,000 0 Singapore 0.2 0.1 Probability Units 0.7 700,000 400,000 0