For decades, Apple has relied on a consistent font family Garamondfor its print advertising. Find a sample
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For decades, Apple has relied on a consistent font family— Garamond—for its print advertising. Find a sample of this font and explain which of its qualities help communicate Apple’s message. Can you find another font you might use instead?
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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