Given that Apple no longer produces colorful computers only models in white, black, or aluminumwhy should it
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Given that Apple no longer produces colorful computers— only models in white, black, or aluminum—why should it bother to use color in its print ads? Make the case for or against color ink in Apple’s print advertising.
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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