Define the main economic and non-economic influences on B2B decision-making.
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Define the main economic and non-economic influences on B2B decision-making.
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BusinesstoBusiness B2B decisionmaking involves a complex assortment of factors Decisions are often based on both economic and noneconomic influences t...View the full answer
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Related Book For
Essentials Of Marketing
ISBN: 9780273727644
3rd Edition
Authors: Frances Brassington, Dr. Pettitt, Stephen
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