How might the roles undertaken by various members of a two-parent family vary between the buying decisions

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How might the roles undertaken by various members of a two-parent family vary between the buying decisions for:

(a) a house?

(b) something for tonight’s dinner?

(c) a birthday present for a 10-year-old child?

How would your answer change if it was a oneparent family?

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Related Book For  book-img-for-question

Essentials Of Marketing

ISBN: 9780273727644

3rd Edition

Authors: Frances Brassington, Dr. Pettitt, Stephen

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