What makes guerrilla marketing an active versus passive form of advertising?
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What makes guerrilla marketing an active versus passive form of advertising?
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Guerrilla marketing is considered an active form of advertising mainly due to its engaging and interactive nature Unlike passive advertising where the ...View the full answer
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Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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