1. What one thing stood out from Donielle Xu's story?


2. What is the relationship between mobile technology and social media?


3. According to integrated marketing communications experts, what three broad categories describe media investments? What constitutes each one?


4. What is the difference between SEO and SEM?


5. What are five or six main purposes for social media marketing strategies?  


6. What is content marketing, and what are four content marketing techniques and sources described in the text?  


7. What are infographics?  Pleases explain their importance in the world of marketing.

 

8. Read over the social media marketing metrics .  It includes Reach, Engagement, Acquisitions, Conversion, and Retention Metrics.  In your opinion, which metrics is most important and why.


9. What are four ethical practices in social media marketing and what is meant by each?