Describe approach to assessing the competitive market for craft breweries in Canada:

     • Describe the number of competitors and relative size of the industry.

• NOTE:  use proxy data - demonstrate to use different sources to try and see how big the market is to determine if there is a profitable target market.

 

• What stage of product life cycle is this industry in? Based on the stage, what are the implications for a new brewery business to consider?

Answer rating: 100% (QA)

Assessing the Competitive Market for Craft Breweries in Canada Number of Competitors and Relative Size of the Industry Using proxy data from various s... View the full answer