Identify global industry value chain in the fashion retail industry. In what aspect, Zara is different from
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Question:
- Identify global industry value chain in the fashion retail industry.
- In what aspect, Zara is different from its competitors in value chain?
- Zara is famous for being fast. It takes Zara 6 weeks from designing to retail whereas it takes 6 months for the traditional others. Is Zara also early mover? In other words, does Zara start making investment for each season earlier than its competitors, or not?
- How is Zara's uniqueness in value chain related to Zara's entry timing decision (early vs late) and Zara's speed decision (fast vs slow)?
- In the end, does Zara have competitive advantage due to speed decision or entry timing decision or both?
Related Book For
Operations Management
ISBN: 9780273708476
5th Edition
Authors: Nigel Slack, Stuart Chambers, Robert Johnston
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