please write a breif summary for this case study MARKETING THE TIMES 100 BUSINESS CASE STUDIES Planning
Fantastic news! We've Found the answer you've been seeking!
Question:
please write a breif summary for this case study
Transcribed Image Text:
MARKETING THE TIMES 100 BUSINESS CASE STUDIES Planning effective marketing strategies for a target audience adidas Introduction Since it was established in Germany in 1949, by Adolfas adidas has been synonymous with the sporting industry. Today adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world ment The company's product portfolo is vast, ranging from state-of-the- art sports footwear and clothing to accessories such as bags watches, eyewear and other sports-related goods and Employing over 46,000 people worldwide, the adidas Group consists of around 170 subsidiaries including Rabok TaylorMade-adidas Got Rockport and CCM-Hockey The Group's headquarters are in Herzogenaurach, Germany in the second quarter of 2013 the Group's revenue was €3.383 The adidas brand is built on a passion for sports excellence and innovative design to help athletes perform to the best of the ability It is therefore no surprise that adidas has supported many conc athletes to achieve great things at the Olympic Games in the UK adidas has partnered and suppled Team GB since 1984. The company's hertage with the Olympic Games dates back to the Games in Amsterdam in 1928 when adidas running shoes we debuted Footwear and clothing by adidas has been seen on athletes at every Olympic Games since in fact, al Brish meda winning athletes at the last 8 Olympic Games wore addin products The are countess historic sporting achievements that have taken place in adidas products. These include Jesse Owens 4 gold medals in Berlin 1936 Ca Mau Clay Muhammad Al taking gold in the boxing heavyweight division at Rome 1960. • Dick Fosbury's revolutionary new back first high jump technique Mexico 1968, known as the Fosbury Flop Gym Nadia Comaneci's perfect 10 at Montreal 1976 This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and The marketing mix For most organisations the marketing function is vital for survival The Chartered in of Marketing defines marketing an Marketing the management process responsible for inting antipating and ang consumer potabl This doutes the key purposes of the marketing function to compete in a competitive marketplace to identity and anticipate consumer requments and then study these ruments to make a prof As a montated organisation addas continuously identifies and is consument needs to ensure its products meet these needs t aims to exceed customer expectations by adapting its product portfolo to meet the changing needs of consumers t this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas success. Curriculum topics covered: The marketing mix-Marketing strategies Sponsorship Measuring a promotional campaign MARKETING THE TIMES 100 BUSINESS CASE STUDIES Planning effective marketing strategies for a target audience adidas Introduction Since it was established in Germany in 1949, by Adolfas adidas has been synonymous with the sporting industry. Today adidas is a global public company and is one of the largest sports brands in the world. It is a household brand name with its three stripes logo recognised in markets across the world ment The company's product portfolo is vast, ranging from state-of-the- art sports footwear and clothing to accessories such as bags watches, eyewear and other sports-related goods and Employing over 46,000 people worldwide, the adidas Group consists of around 170 subsidiaries including Rabok TaylorMade-adidas Got Rockport and CCM-Hockey The Group's headquarters are in Herzogenaurach, Germany in the second quarter of 2013 the Group's revenue was €3.383 The adidas brand is built on a passion for sports excellence and innovative design to help athletes perform to the best of the ability It is therefore no surprise that adidas has supported many conc athletes to achieve great things at the Olympic Games in the UK adidas has partnered and suppled Team GB since 1984. The company's hertage with the Olympic Games dates back to the Games in Amsterdam in 1928 when adidas running shoes we debuted Footwear and clothing by adidas has been seen on athletes at every Olympic Games since in fact, al Brish meda winning athletes at the last 8 Olympic Games wore addin products The are countess historic sporting achievements that have taken place in adidas products. These include Jesse Owens 4 gold medals in Berlin 1936 Ca Mau Clay Muhammad Al taking gold in the boxing heavyweight division at Rome 1960. • Dick Fosbury's revolutionary new back first high jump technique Mexico 1968, known as the Fosbury Flop Gym Nadia Comaneci's perfect 10 at Montreal 1976 This case study demonstrates how adidas used innovative marketing strategies in its sponsorship deal with the London 2012 Olympic Games to engage with young consumers in the UK and The marketing mix For most organisations the marketing function is vital for survival The Chartered in of Marketing defines marketing an Marketing the management process responsible for inting antipating and ang consumer potabl This doutes the key purposes of the marketing function to compete in a competitive marketplace to identity and anticipate consumer requments and then study these ruments to make a prof As a montated organisation addas continuously identifies and is consument needs to ensure its products meet these needs t aims to exceed customer expectations by adapting its product portfolo to meet the changing needs of consumers t this focus on its customers, teamed with product and marketing innovation, that plays a key role in adidas success. Curriculum topics covered: The marketing mix-Marketing strategies Sponsorship Measuring a promotional campaign
Expert Answer:
Answer rating: 100% (QA)
Targeting customers will go a long way to standing out from the competition If you give them a usere... View the full answer
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
Posted Date:
Students also viewed these accounting questions
-
Write a summary on Chern's Case Study i. Identify four criteria for resume evaluation. Complete the criteria naming sections of the table which is given in that case study. ii. Evaluate each...
-
Write a summary of a Chern's Case Study
-
Write a summary of a case study "DATAVAST INC. The target segment decision"
-
For some companies, onboarding and orientation are synonymous. How are they different?
-
Identify the following costs as a product cost or a period cost for a textbook publisher. a. Paper used to make a textbook b. Depreciation expensecorporate headquarters c. Sales salaries d....
-
Cambro Construction Company hires union carpenters for home building. Cambro requires, as a condition of employment, that the carpenters provide and maintain various tools of their trade. Cambro pays...
-
Define the domain of dependence and domain of influence of a point \(\mathrm{P}\) in a solution of a PDE? How are these domains determined for each type of the PDE of second order?
-
Frieden Companys contribution format income statement for the most recent month is given below: Sales (40,000 units) . . . . . . . . . . . $800,000 Variable expenses . . . . . . . . . . . . 560,000...
-
1. Calculate the following unknown quantities. (a) i = 0.04, m = 12. Find f to 3 decimal places. [ /2 ] (b) i = 0.02, m = 4. Find an equivalent annual interest rate to 3 decimal places. [ /2 ] (c) P...
-
Shayla Green owns Creative Designs. The trial balance of the firm for January 31, 20X1, the first month of operations, is shown below. End-of-the-month adjustments must account for the following...
-
1)Of the three strategies available to Zero to recommend, classify each of the 3 strategies with respect to each other as either high risk, medium risk or low risk. If you consider strategies to be...
-
Given a rod with a length of 4.44 meters. and an average diameter of 7.51 mm, what is the volume of the rod in cm ?
-
ABV is a non-dividend paying stock whose current price is $50. Its volatility is 12%. Over each of the next two 6-month periods the stock price is expected to go up by 9% or down by 8%. The risk-free...
-
Assume you have a portfolio consisting of a $400,000 investment in stock A and a $600,000 investment in stock B. Suppose that the daily volatilities of these two assets are 2% and 1.5%, respectively,...
-
In a mob-infused riot situation, where rioters are known to plan and communicate their activities using a popular messaging system or social media platform, should the company that runs the system or...
-
82. Professional baseball player Nolan Ryan could pitch a baseball at approximately 160.0 km/h. At that average velocity, how long did it take a ball thrown by Ryan to reach home plate, which is 18.4...
-
Collective Illusion paper due by Todd Rose Assignment standards: Three to five pages answer the following question: From your perspective, what is the most significant threat to high performing teams...
-
Ball bearings are widely used in industrial applications. You work for an industrial food machinery manufacturer and your role is to design the driveshaft assembly on a new type of equipment that...
-
Agree with a friend to watch the same television documentary. a. To what extent is the documentary inductive, deductive or abductive in its use of data? b. Is the documentary based on positivist,...
-
What type of interview would you use in each of the following situations: a. A market research project? b. A research project seeking to understand whether attitudes to working from home have...
-
You need to undertake a series of face-to-face interviews with managing directors of small- to medium-sized organisations. From the data you collect you need to be able to generalise about the...
-
5. ETHICS Confucius did not esteem written laws, believing instead that good rulers were the best guarantee of justice. Does our legal system rely primarily on the rule of law or the rule of people?...
-
6. Tommy Parker may have been involved in some unsavory activities as an officer in a failed savings and loan institution. A federal agency, the Office of Thrift Supervision (OTS), ordered Tommy not...
-
7. Plaintiff Miss Universe, Inc., owns the trademark "Miss U.S.A." For decades, the company has produced the Miss U.S.A. beauty pageant, seen by many millions of people in the United States. William...
Study smarter with the SolutionInn App