Why are Dermotherm and La Fantaine running these promotions? Are they achieving their objectives? Should Benati react?
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Question:
- Why are Dermotherm and La Fantaine running these promotions? Are they achieving their objectives?
- Should Benati react? Why or why not?
- If so, how should Benati react? What are Benati's alternatives? Which one would you implement?
- Are the pharmacies happy with Benati? Why or why not?
- What do you think should change?
Expert Answer:
Answer rating: 100% (QA)
Based on the context it appears that Benati is a manufacturer of a product used in the medical industry and Dermotherm and La Fantaine are two of its ... View the full answer
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