Create a brand identity for Lynx. Are there potential dimensions that are inconsistent with the brand's personality?

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Create a brand identity for Lynx. Are there potential dimensions that are inconsistent with the brand's personality? If so, how is that handled? How has the identity been brought to life? What are the proof points? Why don't more brands emulate Lynx's brand-building programmes?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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