Imagine you have been asked to design a concept hotel. Think of themes stimulated by magazines or

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Imagine you have been asked to design a concept hotel. Think of themes stimulated by magazines or movies, and discuss how you would design a hotel around each concept. For each theme, choose five words that reflect that theme.

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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