Using the creative thinking guidelines, think about how you would increase the usage of products if you

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Using the creative thinking guidelines, think about how you would increase the usage of products if you were the managers of:

(a) Walkers Crisps;

(b) Skoda cars;

(c) Zara fashions.

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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