Do you agree with the idea of native advertising, that is, blending brand content in with surrounding
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Do you agree with the idea of “native advertising,” that is, blending brand content in with surrounding editorial content so that it is not apparent to consumers that this is advertising?
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Related Book For
Advertising, Promotion, And Other Aspects Of Integrated Marketing Communications
ISBN: 9781337282659
10th Edition
Authors: J. Craig Andrews, Terence A. Shimp
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