Describe positioning and discuss how perceptual mapping techniques are used by sports marketers. What is repositioning?
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Describe positioning and discuss how perceptual mapping techniques are used by sports marketers. What is repositioning?
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Positioning in marketing refers to the way a brand or product is perceived by consumers in relation to its competitors Its about how a product is posi...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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