Develop a list of all the possible product attributes that may be considered when purchasing the following
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Develop a list of all the possible product attributes that may be considered when purchasing the following sports products: a tennis racquet, a basketball, and a mountain bike. After you have developed the list of attributes, ask five people which attributes they consider to be the most important for each product.
Do all consumers agree? Are there some attributes that you may have omitted? Why are these attributes important in positioning?
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Heres a list of possible product attributes for each item Tennis Racquet 1 Weight 2 Balance headheavy headlight 3 Grip size 4 String tension 5 Head si...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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