How do you think the following races are positioned: Boston Marathon, Run Like Hell 5k Halloween Race,

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How do you think the following races are positioned: Boston Marathon,

“Run Like Hell” 5k Halloween Race, and the Bowling Green 10k Classic?

Draw a two- dimensional perceptual map to illustrate the positioning of each race.

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Related Book For  book-img-for-question

Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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