Explain the relationship among the eight basic fan motivation factors and the other factors that influence game
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Explain the relationship among the eight basic fan motivation factors and the other factors that influence game attendance (i.e., game attractiveness, economic factors, competitive factors, demographic factors, stadium factors, value to the community, sports involvement, and fan identification).
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The eight basic fan motivation factors achievement affiliation arousal authority autonomy enjoyment ...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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