Go to a high school sporting event, college sporting event, and professional sporting event. At each event,

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Go to a high school sporting event, college sporting event, and professional sporting event. At each event, interview five spectators and ask them why they are attending the events and what benefits they are looking for from the event. Compare the different levels of competition.

Do the motives for attending differ by level (i.e., high school, college, and professional)? Are there gender differences or age differences among respondents?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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