Explain how digital media and platforms are changing the focus of IMC campaigns.
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Explain how digital media and platforms are changing the focus of IMC campaigns.
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Integrated Marketing Communication IMC is a strategic approach which integrates various communication tools and techniques to provide clarity consiste...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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