The complex model of communication presented in Figure 12.3 shows a network of linkages between people and

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The complex model of communication presented in Figure 12.3 shows a network of linkages between people and groups in the communication environment. Discuss the relevance of this model to campaign development. 

FIGURE 12.3 Complex model of communication Mass media T T Source: Adapted from Fill (2011) Digital sources

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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