The complex model of communication presented in Figure 12.3 shows a network of linkages between people and
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The complex model of communication presented in Figure 12.3 shows a network of linkages between people and groups in the communication environment. Discuss the relevance of this model to campaign development.
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FIGURE 12.3 Complex model of communication Mass media T T Source: Adapted from Fill (2011) Digital sources Opinion leaders T T Personal sources Opinion formers T = Target Audience
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The complex model of communication depicted in Figure 123 highlights the intricate web of interactions between various entities such as mass media dig...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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