One of the basic tenets of sales and marketing is the principle of product differentiation. How do
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One of the basic tenets of sales and marketing is the principle of product differentiation.
How do companies achieve product differentiation? What is the salesperson’s role in product differentiation?
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Product Differentiation Strategies for Companies Product differentiation is a key strategy that companies use to set their offerings apart from compet...View the full answer
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Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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