Pricing affects the positioning of a product offering. Explain the process of determining the pricing strategy.
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Pricing affects the positioning of a product offering. Explain the process of determining the pricing strategy.
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Determining a pricing strategy involves a comprehensive analysis of various factors to ensure that the pricing aligns with the positioning of the product offering and effectively meets the objectives ...View the full answer
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Selling Today Partnering To Create Value
ISBN: 9781292458632
15th Global Edition
Authors: Gerald Manning, Michael Ahearne
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