Discuss the role of media specialist companies. Why are marketers likely to use a media specialist company

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Discuss the role of media specialist companies. Why are marketers likely to use a media specialist company to handle their media buying and planning versus the media department of an agency?

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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Discuss the role of media specialist companies. Why are marketers likely to use a media specialist company

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Media specialist companies specialize in media planning and the buying of media particularly radio t...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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