What is an agency holding company? Discuss how the emergence of major holding companies is impacting the

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What is an agency holding company? Discuss how the emergence of major holding companies is impacting the advertising industry as well as the entire field of integrated marketing communications.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:40 AM

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What is an agency holding company? Discuss how the emergence of major holding companies is impacting the

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An agency holding company is a large organization that owns multiple advertising agencies as well as ...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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