1) Based on your SWOT of Southwest Airlines, explain which one of the 5 generic business strategies you think Southwest is following and why. Explain why the other strategies will not work for Southwest.
2) Based on your SWOT of Tim Hortons, explain which one of the 5 generic business strategies you think Tim Hortons should follow, and why, in the US if their competitors are Starbucks, Dunkin Donuts, and McDonalds. Explain why the other strategies will not work for Tim Hortons.