1. Clearly, Farrah Gray is a master of integrated promotion. List the promotional methods he has used...

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1. Clearly, Farrah Gray is a master of integrated promotion. List the promotional methods he has used and why he may have selected each.
2. What is the most interesting part of his story for you? Why?
3. The Farrah Gray Foundation serves as a vital part of Gray’s activities. Explain how it is important.
4. If you were going to meet with Farrah Gray, what would you want to discuss and why?
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Entrepreneurship & Small Business Management

ISBN: 978-0133767186

2nd edition

Authors: Steve Mariotti, Caroline Glackin

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