1. Considering the product life cycle, where would you place digital music downloads, such as iTunes? Explain your conclusion.
2. Who is the target market for iTunes? Do you think that this has changed over time?
3. Would you advise iTunes to continue with the three-tier pricing system for music products or, instead, return to a one-price policy? Explain.
4. Who is the target market for streaming music services?
5. Most streaming services offer a free, ad-supported model as well as a subscription service. What are the advantages of each option to the provider, the musical artist, and the consumer?