1. Describe how the Green-e logo may affect the entire consumer decision process.
2. How might the Green-e logo change a consumer's attitude about a company or its products?

As consumers in the free enterprise system, we enjoy many choices among goods and services. As a marketer, you want to find ways to differentiate the products you offer shoppers, making your products the most attractive for purchase. During the past few years, firms have rushed to promote their products and processes as green-using renewable energy sources, less packaging, and recycled materials. When consumers recognize a need for a certain product, these firms hope the search will lead to their goods and services.