For each of the following goods and services, indicate which direct marketing channel or channels you think

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For each of the following goods and services, indicate which direct marketing channel or channels you think would be best: 

a. Kansas City Royals tickets. 

b. Athletic apparel. 

c. Custom-made earrings. 

d. Lawn-care service. 

e. Museum membership.

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Contemporary Marketing

ISBN: 9781305075368

17th Edition

Authors: Louis E. Boone, David L. Kurtz

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