All Matches

Solution Library

Expert Answer

Textbooks

Search Textbook questions, tutors and Books

Oops, something went wrong!

Change your search query and then try again

Result Not Found

Books FREE
Tutors
Study Help
Hire a Tutor
AI Study Help New

Search
Sign In
Register

study help
business
contemporary marketing case

Questions and Answers of Contemporary Marketing Case

Select two different advertisers’ television or print ads for the same product category (cars or soft drinks, for instance) and decide what emotion each appeals to. Which ad is more effective and
=+4. How does The Second City vary its product to account for varying locations?
=+3. Explain the short and long-term aspects of Second City’s relationship with its customer.
=+2. How do you think the Second City chooses where to put its theaters?
=+1. What is Second City’s target market? What decisions has it made based on this knowledge?
=+Q: We hear a lot about the importance of quality in providing services these days.How does RDI set quality standards, train employees, monitor their performance, and motivate them to perform their
=+Q: Your firm depends on solid relationships with such major clients as General Electric, Integrity Pharmaceuticals, and Sara Lee Corp. How do you develop and help strengthen those relationships?
=+Q: You are the Director of Strategic Initiatives at RDI. Tell us a bit about what your job involves. What is a typical day like for you?
=+Q: Providing service and expertise to help Fortune 500 companies in their marketing efforts is a high-profile position. What is your educational background, and what experiences helped you work
=+2. iTunes now carries music videos and short films for downloading, as well as hit TV shows including 24, Prison Break, and SpongeBob SquarePants. What type of marketing strategy is behind these
=+1. Apple has said that if the French legislation passes, it will consider giving up the French share of its business by pulling iTunes from the French market. Could such a strategy succeed? Do you
=+c. Shop for the makes and models of cameras you identified using one of the major shopping bots. Comment on your experience.
=+b. Visit at least three retailers that sell the makes and models you identified, including at least one that doesn’t have retail stores. Which site did you like the best? Which site did you like
=+a. Go to CNet.com (http://www.cnet.com) and research digital cameras. Decide what features you would like and generally how much you’d like to spend. Narrow your list to three or four specific
=+2. Online shopping. Assume that you’re in the market for a digital camera. Complete the following exercises.
=+c. How much country-by-country variation is there in online activities? In other words, are citizens in some countries more or less likely to shop online?
=+b. Which countries have the highest percentage of broadband users? What other trends in broadband adoption and usage are evident?
=+a. Which countries have experienced the fastest growth in regular Internet users over the past year?
=+1. Trends in Web usage worldwide. One source of statistics on the Web is ClickZ Network (http://www.clickz.com). Go to the statistics section of the ClickZ Web site and read the most recent report
=+3. From strictly an economic perspective, is the company’s existing policy adequate and appropriate?
=+2. How would you change the privacy policy to reflect your ethical concerns?
=+What ethical issues does your company’s policy raise?
=+1. Is this policy, in your opinion, appropriate and adequate?
=+5. One factor that appears to be impeding the growth in online sales is consumers’ fear of receiving unsolicited e-mail after a purchase is made. Given that fear, should companies continue to
=+4. Visa offers a service called Verified by Visa. The purpose is to reduce Internet-related fraud (MasterCard and American Express have similar services). Research “Verified by Visa”and prepare
=+3. Assume that you work for a U.S. company that markets its products throughout the world. Its current online presence outside the United States is limited. Outline some steps the company should
=+2. Some marketers argue that search marketing is a more effective means of using the Web to advertise than traditional pop-up or banner ads. Research the concept of search marketing. What are
=+What are some of the strategic implications of these shifts to online marketers?
=+1. How are the profiles of online buyers and sellers changing?
=+d. In the opinion of the company, what are the advantages and disadvantages of going online?
=+c. How often does the company make changes to the site?
=+b. Did the company develop the site in-house or did it outsource the task?
=+a. How was the Web site developed?
=+6. Identify a local company that has an extensive online presence. Arrange to interview the person in charge of the company’s Web site. Ask him or her the following questions:
=+5. Working with a partner, identify and visit ten different e-business Web sites. These can be either B2C or B2B sites. Which of these sites, in your opinion, have the highest and lowest
=+4. Working with a small group, assume that your group designs e-business Web sites. Identify a local company that operates with little or no online presence. Outline a proposal that explains the
=+3. How can marketers use the concept of community to add value to their products? Give a real-world example of each of the types of communities discussed in the chapter.
=+2. Assume that your team is assigned to develop the Web site for a large online clothing retailer that also has traditional retail stores. Research the characteristics of Web users and online
=+1. In small teams, research the benefits of purchasing the following products online:a. notebook computersb. hotel rooms in Orlandoc. women’s business weard. auto insurance
=+10. Describe the issues that go into planning and preparing a Web site. How does the purpose of the Web site affect its planning and preparation?
=+9. Discuss how companies can use blogs.
=+7. Describe some of the privacy concerns of online shoppers.
=+5. What is an electronic exchange? Why have they proven less successful than many people originally projected?
=+3. Describe the type and purpose of information found on a corporate Web site.
=+2. Explain how a Web presence can improve the performance of traditional brick-and-mortar operations.
=+3. Explain the difference between click-through rate and conversion rate.
=+3. Explain the difference between a banner ad, a pop-up ad, and search marketing.
=+1. What are online communities? Explain how online communities can help companies market their products and improve customer service.
=+3. Explain how e-marketing can create channel conflicts.
=+2. Describe phishing.
=+2. List the fastest-growing products sold online.
=+2. Visit the Web site for Urban Outfitters (http://www.urbanoutfitters.com). Is it a corporate Web site or a marketing Web site?
=+2. Explain the difference between e-business and e-marketing.
=+1. Define e-business.
=+8 Outline the steps involved in developing successful e-business Web sites and identify methods for measuring Web site effectiveness.
=+7 Discuss how marketers use the communication function of the Web as part of their online marketing strategies.
=+6 Describe some of the challenges associated with online marketing and e-business.
=+5 Identify online buyers and sellers.
=+4 Explain business-toconsumer (B2C) e-marketing.
=+3 List the major forms of B2B e-marketing.
=+2 Distinguish between a corporate Web site and a marketing Web site.
=+Define e-business and discuss how marketers use the Internet to achieve business success.
=+4. How is The Second City vulnerable in using its celebrity alumni as a major marketing tool?
=+3. What market segment do you think The Second City has neglected to target?
=+2. How does the Second City approach its market segmentations?
=+What first impression did this create?
=+1. Where and when did you first hear of The Second City?
=+ What work experiences or internships should they seek out to advance?
=+Q: What words of wisdom can you pass along to students who are preparing for their marketing careers?
=+Do your research methods vary from segment to segment?
=+Q: Do you provide information on specific market segments—based on age, gender, ethnicity, geographic location, or income levels—to your clients? Are they interested in certain target markets?
=+ How do clients use this data and in what form?
=+Q: You must amass a huge amount of data in your research. Does your business unit collect all of that information, or do you partner with other marketing research firms?
=+Do you tap other secondary data sources such as U.S. Census Bureau data?
=+ Do you observe shopper behavior, conduct focus groups, use telephone or fax questionnaires, collect data electronically, convene consumer panels, do mall intercept surveys—something else?
=+Q: How does ACNielsen Homescan & Spectra get the information it needs to help its clients?
=+ Where are your clients located—in the U.S. or around the globe?
=+Q: What types of problems do your clients typically need to solve, and how does ACNielsen help them? For instance, are they interested in setting strategic marketing plans, developing new products,
=+How does your job contribute to ACNielsen’s overall goals?
=+What other team members assist you and what are their roles?
=+Q: You head up the product management effort at ACNielsen Homescan & Spectra.What does your position involve?
=+Q: Tell us a bit about your background and the beginnings of your marketing career.How has your career developed through the years?
=+3. Do you think passengers will consider amenities that they pay for to fall under the category of “customer service”? Why or why not? How might their perception affect the airlines’
=+2. What advantage do good customer relationships have for airlines on the brink of bankruptcy? Are they worth the cost and effort?
=+1. Do you think airlines have improved customer service efforts? Why or why not?
=+a. Swiffer (http://www.swiffer.com)b. Snapple (http://www.snapple.com)c. Armor All (http://www.armorall.com)
=+2. Relationship marketing. Review the material on relationship marketing in the chapter and then visit the three Web sites that follow. Identify five ways in which the brand’s marketers have
=+a. Barnes & Noble (http://www.bn.com)b. L. L. Bean (http://www.llbean.com)c. Amazon.com (http://www.amazon.com)
=+1. Loyalty marketing programs. Airlines, hotel chains, and rental car companies were among the first to introduce loyalty marketing programs designed to reward frequent customers. Customer
=+3. What steps do you think your employer could take to turn the situation around?
=+2. Would you ask the employee why he or she is turning customers away?
=+1. Would you approach the employee to discuss the problem?
=+5. Why is it important for a company to calculate the lifetime value of a customer?
=+4. Explain why a large firm such as General Mills might use national account selling to strengthen its relationship with a chain of supermarkets in the Midwest.
=+3. What steps might a clothing store take to win back its lost customers?
=+1. Suppose you were asked to be a marketing consultant for a restaurant that specializes in a regional cuisine, such as TexMex, Cuban specialties, or New England clambake. The owner is concerned
=+7. With a teammate, interview a local business owner to find out what methods he or she uses to evaluate customer relationships. You might discover that the businessperson uses very systematic
=+6. Choose a company that makes great stuff—something you really like, whether it is designer handbags, electronics, the tastiest ice cream flavors, or the best jeans. Now come up with a partner
=+5. Suppose you and a classmate were hired by a local independent bookstore to help its owner win back customers lost to a large chain. Design a plan to win back the store’s lost customers and
=+4. Select a local business enterprise. Find out as much as you can about its customer base, marketing strategies, and internal functions. Consider whether a customer relationship management focus

Showing 1 - 100 of 2395

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Last

Services

Sitemap
Fun
Definitions
Become Tutor
Study Help Categories
Recent Questions
Expert Questions

Company Info

Security
Copyrights
Privacy Policy
Terms & Conditions
SolutionInn Fee
Scholarship

Get In Touch

About Us
Contact Us
Career
Jobs
FAQ
Campus Ambassador

Secure Payment

Download Our App

© 2024 SolutionInn. All Rights Reserved