=+1. Apple has said that if the French legislation passes, it will consider giving up the French

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=+1. Apple has said that if the French legislation passes, it will consider giving up the French share of its business by pulling iTunes from the French market. Could such a strategy succeed? Do you think it would be wise from a marketing standpoint? Why or why not?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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