=+2. iTunes now carries music videos and short films for downloading, as well as hit TV shows

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=+2. iTunes now carries music videos and short films for downloading, as well as hit TV shows including 24, Prison Break, and SpongeBob SquarePants. What type of marketing strategy is behind these additions to the iTunes library?1===+ How successful do you think it will be?

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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