=+5. Suppose you and a classmate were hired by a local independent bookstore to help its owner

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=+5. Suppose you and a classmate were hired by a local independent bookstore to help its owner win back customers lost to a large chain. Design a plan to win back the store’s lost customers and rebuild those relationships. Present your plan in class.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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