=+5. Working with a partner, identify and visit ten different e-business Web sites. These can be either

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=+5. Working with a partner, identify and visit ten different e-business Web sites. These can be either B2C or B2B sites. Which of these sites, in your opinion, have the highest and lowest conversion rates? Explain your choices and suggest some ways in which the conversion rates of all ten sites could be improved.

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Contemporary Marketing

ISBN: 9780324536386

13th Edition

Authors: Louis E. Boone, David L. Kurtz

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